5 Ways to Write Web Content to Boost SEO

Bakery owner writes web content for SEOWriting quality content on web pages and blogs helps to improve Search Engine Optimization. Here are some tips to consider when writing for your company’s website.

Tell a story in your web content

  1. Write as if you are telling a story to someone across a table. You don’t need to impress anyone with your fancy vocabulary, unless the topic requires it. You’re permitted to break the rules of grammar sometimes, but always be mindful of using a conversational style of writing. Just simply make it personable, so you genuinely connect with your audience.

Write in a conversational tone

  1. When writing web content, use a conversational tone, without resorting to keyword stuffing. Keyword stuffing refers to a technique of cramming and overusing keywords in the text to influence the website’s ranking. An extreme example of keyword stuffing is this: “Come visit our Green Bay bakery where we’re making Green Bay bakery treats for people who love to buy bakery in Green Bay.”

Use a diverse vocabulary

  1. To avoid keyword stuffing use a diverse vocabulary that is relatable to your audience. If you own a bakery, instead of writing donuts write a synonym or the specific name for the products like pastry, sweet roll, fritter, Danish, cruller, Duchies, Zepolle, beignet, etc. This way, visitors surfing the net will easily locate your website when searching for narrower topics.

Perform on-page SEO tactics

  1. When you’re ready to publish your web content, web page or blog, be sure to do the on-page extras to help the content get found. On-page extras refer to the headings, subheadings, titles, descriptions, and tags on a website.

Add images and alt tags

  1. Add images to complement your web content. Images draw attention to the page and attract the reader’s eye. Although people are your primary audience, search engines like Google are your secondary audience. Tell Google what your photo is about by adding tags and descriptions to the image.


To learn more about how to write quality digital content, read our Blog & Content Marketing page. SEO Elves offers monthly blogging packages at reasonable prices.


About Us: SEO Elves helps companies amplify their online presence by attracting visitors to their clients’ websites. Get found on the internet with the Elves’ Search Engine Optimization techniques. Based in Green Bay, Wisconsin, SEO Elves offers SEO packages, an Internet Health Check-Up, Social Media Marketing, and Blog/Content Writing. Call us at 920-639-5609.