One of the first things I learned in sales was the marketing mix, cleverly packaged into the 4 P’s of Product, Price, Place, and Promotion. Developing a product that consumers love is only the first phase of marketing. You also need to match the product with a price people are willing to pay and have the inventory and distribution strategies to get the product to consumers. In the current digital age, the “place” might involve an ecommerce store on your website.
That leaves the final P, Promotion. What message will you send? How will you send it? And to whom? To create a desire for your product you need to promote it and give it exposure.
The Internet has totally changed how consumers decide to make purchases. Today’s consumers are quick to jump online to research a product or service, and the key for businesses is to get found by these consumers.
Consumers can find you primarily in three ways:
Organic – Someone happens to search and find your website
Driven – Paid advertising brings someone to your website
Online directories and incoming links – Someone searches for your services and finds you. This happens only if you are listed properly. Your key contact information, including the name, address, and phone number of your business, needs to be accurate. Plus, you want to have an easy-to-find link to your website to quickly bring potential customers to your pages.
We have a business scanner you can use to show how your business appears on some of the top directory listings on the Internet. You can check if your name, address, phone number, and other key information about your business are correctly displayed, because these basics provide the starting point for converting visitors to customers.
Try our free, no obligation business scanner to see how your business appears on the Internet. If you find this to be a valuable tool and want to learn more strategies for success on the web, contact us for a free consultation and strategy guide.
Go ahead! Check out your business now.
These are examples of the type of directories we work with:
My Local Services
The Internet Chamber of Commerce
White & Yellow Pages